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Privacy Policy

Last revised: September 28, 2026

BorrowBetter (“BorrowBetter,” “we,” “us,” or “our”) is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, share, and protect information when you use our website, forms, and services (collectively, the “Platform”).


By accessing or using the Platform, you agree to this Privacy Policy.

If you do not agree, please discontinue use immediately.

1. Information We Collect

We collect various types of information to help match you with lending partners and financial products and to operate and improve the Platform.

1.1 Personally Identifiable Information (PII)

We may collect information that identifies you as an individual, such as:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth
  • Social Security number

1.2 Financial & Application Information

To help connect you with appropriate financial products and services, we may collect

  • Employment details
  • Income information
  • Banking or financial details
  • Loan preferences
  • Responses to lender-matching questions and application forms

1.3 Credit Information

With your express consent and in compliance with applicable law (including the Fair Credit Reporting Act (“FCRA”)), we may obtain:

  • Credit report information
  • Credit scores
  • Credit history or other information from consumer reporting agencies

1.4 Technical & Usage Data

When you use the Platform, we may automatically collect:

  • IP address
  • Browser and device type
  • Cookies and tracking technologies identifiers
  • Clickstream data and referral URLs
  • Session activity and interactions with the Platform

2. How We Use Your Information

BorrowBetter uses the information we collect for purposes including:

  • Matching you with relevant lenders and lending partners
  • Transmitting your lead and application data to lending partners through secure interfaces
  • Allowing partners to evaluate eligibility for financial products and services
  • Obtaining credit insights with your consent
  • Personalizing your experience and improving the Platform
  • Communicating with you about offers, updates, and partner products
  • Operating, maintaining, and securing the Platform
  • Complying with legal, regulatory, or contractual obligations

3. How We Share Your Information

With your consent or as otherwise permitted by law, BorrowBetter may sell, share, or transfer your information for the purposes described in this Privacy Policy. Some of these disclosures constitute a “sale” or “sharing” of personal information under the California Consumer Privacy Act and similar state laws. You can opt out at any time at Your Privacy Choices. See Section 13 for details.

3.1 Lending Partners & Financial Institutions

We share your personal, financial, and (when authorized) credit information with:

  • Personal loan lenders and lending marketplaces
  • Debt relief, debt settlement, and credit counseling providers
  • Tax relief providers
  • Home equity and mortgage lenders
  • Business lenders and financing providers
  • Affiliate networks and marketing partners
  • Other financial service providers and lending partners

These partners may use your information to contact you, evaluate your eligibility, process your inquiries or applications, and offer financial products and services that may be of interest to you.

3.2 Service Providers

We may share information with service providers that perform services on our behalf, such as:

  • Analytics and measurement providers
  • Data verification and fraud prevention services
  • Email, SMS, and other communication platforms
  • Cloud hosting, infrastructure, and security vendors

These service providers are permitted to use your information only to provide services to us and are subject to contractual confidentiality obligations.

3.3 Legal & Compliance

We may disclose information to:

  • Government authorities and regulators
  • Courts, law enforcement, or other legal authorities
  • Other parties as required by law or in connection with legal processes

We may also share information when we believe it is necessary to investigate or prevent fraud, security incidents, or violations of our terms and policies, or to protect the rights, property, or safety of BorrowBetter, our users, or others.

Mobile Text Messaging Data and Phone Numbers

We may share your phone number and related contact information with selected lending partners and other partners as reasonably necessary to allow them to respond to your inquiry, evaluate your eligibility, offer you products or services, or otherwise contact you about your request or use of the Platform (including by phone call or text message where permitted by law and, where required, with your consent).


Notwithstanding any other provision of this Privacy Policy, BorrowBetter does not share text messaging originator opt-in data and consent with third parties for their own independent marketing or promotional purposes that are unrelated to your interaction with BorrowBetter or your requests made through the Platform. We may share your mobile number and related messaging data with service providers that help us deliver SMS messages (for example, messaging platform providers), but they may use this information only to perform services for BorrowBetter and not for their own independent purposes.


BorrowBetter does not control how third-party partners use your information once it is in their possession. Their practices are governed by their own privacy policies and terms.

4. Your Consent to Communication (TCPA Compliance)


By submitting your information through the Platform, you provide express written consent to receive communications from BorrowBetter and certain of our partners (such as lending partners you choose to engage with or request information from) via:

  • Email
  • SMS text messages
  • Telephone calls (including calls made using an automatic telephone dialing system and/or prerecorded or artificial voice)
  • Push notifications


These communications may relate to your loan inquiry or application, your use of the Platform, account or profile updates, reminders and notifications, and offers or information related to financial products and services available through BorrowBetter or our partners.

Message and data rates may apply. Message frequency varies.

You may opt out of BorrowBetter SMS text messages at any time by replying STOP to any BorrowBetter message or by contacting us at support@borrowbetter.com. You may also reply HELP for help. You can opt out of BorrowBetter email communications by using the unsubscribe link in our emails or by contacting us at support@borrowbetter.com.


Please note that if you provide your information to, or otherwise engage with, one of our partners (for example, by clicking through to a partner’s website, submitting an application directly with a lender, or authorizing us to share your information with a specific lender), that partner’s use of your information, including your phone number, will be governed by its own privacy policy and communication practices. Opt-outs regarding communications from partners must be exercised directly with each partner.

5. Cookies & Tracking Technologies


We and our service providers use cookies, pixels, tags, and similar technologies to:

  • Recognize you and your device
  • Improve and personalize your experience on the Platform
  • Track usage, performance, and conversions
  • Provide analytics and reporting
  • Deliver and measure advertising and marketing campaigns

You can control certain cookies through your browser settings or other tools. If you disable or reject cookies, some features of the Platform may not function properly.

6. Data Security

We use a combination of technical, administrative, and physical safeguards to help protect your information, which may include:

  • Encryption and secure transmission protocols
  • Secure APIs and credentials management
  • Access controls and least-privilege principles
  • Monitoring, logging, and incident response processes

No method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

7. Retention of Information

We retain information for as long as reasonably necessary to:

  • Provide the Platform and related services
  • Support business operations
  • Fulfill legal, regulatory, or contractual obligations
  • Enforce our rights and resolve disputes
  • Maintain appropriate business records

Certain credit-related information may be subject to specific retention periods under the FCRA or applicable state laws.

8. Your Rights & Choices

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, and to opt out of its sale or sharing. Section 13 describes these rights and how to exercise them.

To opt out of the sale or sharing of your personal information, visit Your Privacy Choices. For any other request, email privacy@borrowbetter.com.

9. Children’s Privacy

The Platform is not intended for use by children under 18, and we do not knowingly collect personal information from individuals under 18 years of age.

If we become aware that we have collected personal information from a child under 18, we will take appropriate steps to delete such information as soon as reasonably practicable.

10. Third-Party Websites

The Platform may link to or redirect you to third-party websites, including lender and partner websites.

We are not responsible for the:

  • Content of third-party sites
  • Privacy practices or data usage of third parties
  • Security measures implemented by third parties

If you choose to interact with third-party sites, any information you provide will be subject to their terms and privacy policies.

11. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time. When we do, we will update the “Last revised” date at the top of this page.

Changes become effective upon posting the updated Privacy Policy on the Platform. Your continued use of the Platform after changes are posted constitutes your acceptance of the revised Privacy Policy.

12. Mobile Text Messaging (SMS) Terms


Program Name

BorrowBetter SMS Program (“SMS Program”).


Program Description

By opting in to the BorrowBetter SMS Program, you agree to receive text messages from BorrowBetter related to:

  • Two Factor Authentication ("2FA") messages
  • Your loan inquiry or application submitted through the Platform
  • Account or profile updates
  • Reminders and notifications
  • Promotional offers and marketing messages related to BorrowBetter’s services and, where applicable, financial products and services offered through or in connection with BorrowBetter’s lending partners

Consent & Enrollment

By providing your mobile number and opting in (for example, by checking a box on a form, clicking an opt-in button, or responding to an opt-in message), you consent to receive SMS text messages from BorrowBetter at the mobile number you provided. Your consent to receive SMS messages is not a condition of using the Platform or obtaining any product or service.

Message Frequency & Fees

Message frequency varies based on your interactions with BorrowBetter and our Platform, your loan inquiry or application status, and applicable campaigns or notifications.

Message and data rates may apply. If you have questions about your text or data plan, please contact your mobile carrier.

Opt-Out Instructions

You can cancel the SMS service at any time. Just text “STOP” to the short code or number from which you are receiving BorrowBetter messages. After you send “STOP,” we may send you a one-time confirmation message to confirm that you have been unsubscribed. After this confirmation, you will no longer receive SMS messages from us at that number via that short code or number. If you want to rejoin in the future, you can opt in again and we will resume sending SMS messages to you.

Help & Support

If you are experiencing issues with the SMS Program, you can reply with the keyword “HELP” for more assistance, or you can contact us directly at support@borrowbetter.com.

Carrier Disclaimer

Mobile carriers are not liable for delayed or undelivered messages. Delivery of SMS messages is subject to effective transmission by your mobile carrier and is outside of BorrowBetter’s control.

Privacy

We use information collected in connection with the SMS Program in accordance with this Privacy Policy. As described above, BorrowBetter does not share text messaging originator opt-in data and consent with third parties for their own independent marketing or promotional purposes. For more information about how we collect, use, and protect your information, please review this Privacy Policy in full.

13. State Privacy Rights (California and Other States)

This section applies to residents of California and other states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and others) and supplements the rest of this Privacy Policy. Where this section conflicts with another section, this section controls for those residents.

13.1 Categories of Personal Information We Collect

In the preceding 12 months we have collected the following categories of personal information. Each category is collected from you directly, from your device, from consumer reporting agencies (with your consent), from financial data providers you choose to connect, or from partners who refer you to us.

  • Identifiers. Name, email address, phone number, mailing address, IP address, device and cookie identifiers. Sold or shared: yes.
  • Personal records (Cal. Civ. Code §1798.80(e)). Date of birth, Social Security number, employment details, income, housing costs, bank account information. Sold or shared: yes.
  • Protected classifications. Age, military or veteran status. Sold or shared: yes.
  • Commercial information. Loan purpose and amount requested, debt amounts, products or services you inquire about, offers presented to you. Sold or shared: yes.
  • Credit information. Credit score, credit report data, tradelines, inquiries, and public records, obtained with your consent. Sold or shared: yes.
  • Internet and network activity. Pages viewed, clicks, form interactions, referral URL, session activity. Sold or shared: yes.
  • Geolocation (approximate). Approximate location derived from your IP address. Sold or shared: yes.
  • Inferences. Estimated eligibility or fit for particular products and partners. Sold or shared: yes.
  • Sensitive personal information. Social Security number; financial account information and log-in credentials for accounts you choose to connect. Sold or shared: yes.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

13.2 Purposes

We collect and use these categories for the purposes described in Section 2: matching you with partners and transmitting your request to them, obtaining credit insights with your consent, communicating with you, operating, securing, and improving the Platform, and meeting legal obligations.

13.3 Sale and Sharing of Personal Information

When you submit a request through the Platform, we disclose your personal information to the categories of partners described in Section 3.1 so they can evaluate and respond to your request, and we may receive compensation from those partners. Under California law this is a “sale.” We may also disclose identifiers and internet activity to analytics and advertising partners, which may constitute “sharing” for cross-context behavioral advertising.

You can opt out at Your Privacy Choices. Opting out stops future sales and sharing associated with the email address and phone number you provide. It does not affect disclosures you direct us to make, for example when you submit a new loan request and ask to be matched with lenders, and it does not recall information already delivered to a partner. Please contact that partner directly.

13.4 Sensitive Personal Information

We collect your Social Security number and, if you choose to connect an account, financial account information. We use and disclose this information only to perform the services you request (identity verification, credit insights, and matching you with partners), to protect against fraud, and as otherwise permitted by law.

13.5 Retention

We retain each category of personal information for as long as needed for the purposes described above, to meet legal, regulatory, and contractual obligations, and to resolve disputes, and longer where required by the Fair Credit Reporting Act or other law. Records of privacy requests are retained for at least 24 months.

13.6 Your Rights

Subject to applicable law and its exceptions, you have the right to:

  • Know and access the personal information we have collected about you, including the categories, sources, purposes, and recipients.
  • Delete personal information we collected from you.
  • Correct inaccurate personal information.
  • Opt out of the sale or sharing of your personal information.
  • Port your personal information in a usable format.
  • Non-discrimination. We will not deny you services, charge different prices, or provide a different level of service because you exercised these rights.

13.7 How to Exercise Your Rights

  • Opt out of sale or sharing: visit Your Privacy Choices or email privacy@borrowbetter.com. We confirm the phone number you provide with a one-time code to prevent requests made on behalf of others; we do not otherwise verify identity for opt-out requests.
  • All other requests: email privacy@borrowbetter.com with the type of request and the email address and phone number you used on the Platform. We verify your identity by matching the information you provide against our records and may ask for additional information where needed. We will respond within 45 days and may extend once by a further 45 days with notice.
  • Authorized agents may submit requests on your behalf by email. We may require proof of your written authorization and may verify your identity directly with you.
  • Appeals: if we decline your request, you may appeal by replying to our decision with “Appeal” in the subject line. We will respond within 45 days. If your appeal is denied, you may contact your state Attorney General.

13.8 Financial Incentives

We do not offer financial incentives in exchange for the collection, retention, sale, or sharing of your personal information.

13.9 California “Shine the Light”

California residents may request, once per calendar year, a list of the third parties to whom we disclosed personal information for their own direct marketing purposes in the prior year. Email privacy@borrowbetter.com with “Shine the Light” in the subject line.

13.10 Nevada Residents

Nevada residents may opt out of the sale of covered information at Your Privacy Choices.

We are not a lender. The operator of this website is not a lender, does not make offers for loans, and does not make credit decisions. Rather, we seek to pair consumers with approved lenders and lending partners. Please note, the lender or lending partner you are connected with may not offer you the most favorable loan terms for your financial circumstances. This website is not a representative, agent, or broker of any lender or lending partner. We have no authority over and disclaim responsibility for the actions and omissions of lenders and lending partners. We do not guarantee that you will receive a loan offer from a lender or lending partner, or approval for a loan. We do not control the amount of fees you may be charged upon nonpayment, late payment, or partial payment. Please contact your lender or lending partner directly with questions regarding your loan.

© 2026 BorrowBetter. All rights reserved.

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